The power of the media

The Public Relations Agency is renowned for its vast experience and in-depth knowledge of the media landscape.  The agency, and our team of passionate media specialists, provide a wide range of communications services in order to maximise brand exposure and provide measurable results.  We develop creative public relations strategies, content and campaigns that are aligned to a brand's individual requirements.

We work closely with the businesses that we represent, acting as an extension of their team.  We are aligned to their objectives and, as a result, we create compelling stories that generate positive media coverage and content that reaches their target audience.  We are experts in securing a high level of media coverage, raising brand awareness, communicating key messages and getting results.  

To see how The Public Relations Agency could assist your business, take a look at our list of services.

Testimonials

"The team at The Public Relations Agency quickly became a core partner of the Disney Destinations International Australian office.  The team were able to continually deliver key connections across both mainstream travel media and trade media and this enabled us to work with them to secure amazing exposure across our two biggest attraction launches in 2017 at Disneyland Resort in Anaheim and Walt Disney World Resort in Orlando.  The team quickly understood our world renowned brand and the importance of keeping our brand's integrity while adapting this to the local market to help us fulfil our goals."

- David Clark, Head of Travel and Business Development AU/NZ at Disney Destinations International

"Silversea Cruises has partnered with The Public Relations Agency for many years.  The Public Relations Agency understands the intricacies of our industry and the sophistication of our guests.  The team offers the level of service and professionalism we need when dealing in a fast paced, global company like Silversea Cruises.”

- Amber Wilson, Managing Director, Australia and New Zealand, Silversea Cruises

“As The Public Relations Agency’s (formerly S2i Communications) foundation client, I have worked with the agency for 18 years.  I have always found their work to be highly professional, responding to our needs as a professional medical college in a friendly but efficient manner.  The Public Relations Agency has given The Royal College of Pathologists of Australasia (RCPA) a wealth of fantastic advice and assistance in promotional areas, such as changing our branding, the development of a pathology magazine for consumers called PathWay (now in electronic format), the development of a number of campaigns that have included videos, brochures, airport billboards and exhibitions.

Our public relations requirements are also a very major part of what the team at The Public Relations Agency manages on behalf of the RCPA.  In order to convey the vital role that pathology plays in medicine, The Public Relations Agency takes the time to understand this complex subject and translates it in a way that allows them to secure a high level of media coverage for the RCPA.  Finally, the team is also always excellent when there was a crisis about to hit the media.  I think the fact that we are still clients of The Public Relations Agency after all this time, is a testament to the quality of the service they provide.”

- Debra Graves, CEO at the Royal College of Pathologists of Australasia (RCPA)    

"The Australasian College of Dermatologists (ACD) worked with The Public Relations Agency from mid-2015 until late 2016.  We had a clear framework for our engagement, with deliverables well spelled out, and a plan of action based on the agency’s research and expert opinion.  In particular, the ACD has a week in the start of summer called Skin Cancer Awareness Week which requires considerable liaison with the Cancer Council to deliver a launch and subsequent follow-up with media. They handled this twice very thoroughly and competently.  The ACD also holds an Annual Scientific Meeting which generates notable opportunity for media releases and post meeting media.  They were with us for two such events and drove a planned yet flexible approach to assist us.  The Public Relations Agency is a professional outfit with proactive communicators.  We had an enjoyable time working with The Public Relations Agency."

- Tim Wills, CEO at The Australasian College of Dermatologists (ACD)